Co-cre8 – Website, brochures and infographics
Company Background
James Capel and Peter Goodwin, the entrepreneurial minds behind Simply Cups, embarked on a new venture named co-cre8. This initiative was driven by their recognition that transitioning to a circular economy required a blend of innovative entrepreneurship and constructive disruption. Co-cre8 was thus established to tackle pressing issues in resource management, leveraging their experience and vision.
Challenge
In its early stages, co-cre8, like many start-ups, faced limitations in resources, particularly in the marketing arena. The brand’s identity was initially inconsistent, characterised by a mix of various styles. Additionally, the website was overly complex and cluttered, presenting a significant hurdle in communicating their message and engaging potential clients.
Solution
Brand Consolidation
A unified style was developed to establish a consistent brand identity and message. This step was crucial in crafting a coherent message across all platforms.
Marketing Materials
A series of brochures were designed to showcase the rapidly expanding product range. To bridge the gap between concept and production, line drawings were effectively employed to represent the product lineup, enhancing understanding and interest among potential clients.
Infographics for Education
Understanding the importance of their recycling process to their business model, infographics were created. These served a dual purpose: explaining the intricate recycling process and emphasising its significance to the clients.
Website Redesign and UX Enhancement
The website underwent a significant overhaul, focusing on enhancing user experience (UX), making it more intuitive and informative. This redesign enabled potential customers to easily learn about the recycling process and explore detailed information about each product. Moreover, the integration of automated information and ordering systems streamlined the customer journey, making it more efficient and user-friendly.
Impact
The revamp of the brand identity and the website led to a more coherent and professional presentation of co-cre8, significantly enhancing its market presence. The educational materials and improved UX played a pivotal role in increasing customer engagement and streamlining the sales process, thereby contributing to the company’s growth and success in advocating for a circular economy.